Brand Strategist
& Reconographer

for social value brands.

Shift Up

Brand for the new way of doing business.

Keep sight of the macro-shifts upending long held assumptions.

Establish new criteria against which to build your brand.

New criteria: what is success? what is beauty?
Blurred binaries: what is masculine? feminine?
Evolving values: does the individual rule? Does Maslow’s Law still apply? Is “do no harm” just for doctors”? Are we creating social value?

Shift Over

Decode old truths, and embrace new narratives

Power shifts

Shift Series

When is It time to revisit your narrative?

PoV

Stay ahead of broad contextual shifts impacting society and brand with these in-depth series, posts surveys and interviews on specific topics. The ShiftOver blog invites fresh perspectives on the culture, our industry, and commonly held brand principles.

Read the BLog

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What are you looking to do?

Strategy
Innovation
Naming
Voice

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Work

Learn how new criteria yielded new solutions.

New Criteria
New Narratives
Deeper Experiences
Lasting Solutions

Cases

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Find community and inspiration

Get in on snappy bits, smart chats, inspiring events, new connections.

COMING SOON

2020

COMING SOON
‍

2020

COMING SOON

2020

Listen

Why Owler

Owler builds relevant and lasting strategies that help today's innovators, activators and disruptors stay ahead of broad contextual shifts impacting society and brand. Owler was created by consultant, Valerie Garral, a seasoned brand strategist and avid cultural observer.

Owler

Strategic

Hands On

Hybrid Thinking

A Partner

Thoughtful

Global

Bold

Undaunted

Owler

IS NOT

Tactical

Transactional

Formulaic

Asset Factory

Trendy

US Centric

Predictable

Safe

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Brand Strategist & Reconographer