Reconography to help innovate
Use these “recon” tools to map out your innovation runways, related audiences and brand extendibility gaps. Walk away knowing who to “capture” next, what to put in the pipeline, and what brand assets to build.
Culture Tap
Concepting
Fit & Stretch
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Strategy to help recalibrate
Understand the cultural changes taking place and the unique role for your brand within that context. Re-position with a relevant narrative. Walk away with a renewed sense of purpose and platforms to support it.
Brand opportunity
Brand DNA
Re-Positioning
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Voice to help resonate
Find fresh ways to coordinate messaging, style, nomenclature and other verbal assets to develop a recognizable voice. Walk away knowing how to engage audiences and reinforce your points of difference.
Names/Name Systems
Branded Lines
Voice
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Points of View to Accelerate
Use these fast-track ”interventions” to align teams, explore ideas, or find your way out of “stuck”. Overcome indecision, and walk away with next steps for your team.
POVs
Assessments
& workshops
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