Seamless inspirations

Spotlight
Published:
November 8, 2019
Written by:
Valerie Garral

Lululemon's "Hub Seventeen" at Manhattan's Fifth ave and 17th street offers a seamless brand experience that brings together people, passion, and fitness.

Upstairs sociable, well-informed staff and a hi-tech interactive mirror provide concierge service. Together they connect customers to neighboring exercise studios, eateries, and cultural venues--and even helping book classes and connect with instructors in the neighboring area. This, in addition to helping you browse the latest merchandise, compare to the online inventory and buy, ship, and order straight from their app.

 

More enticing still, is the downstairs. Here you'll find inviting communal spaces to work, take a break, socialize, take classes, give a lesson, and host or attend performances and events.

Lulu takes the brand experience and retail strategy to another level, opting to leading with high-touch community-building efforts that fans can take over and where a different mindset drives sales strategy:

Making friends = Making sales

Check it out! Take a class! Schedule an event!

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