Brand voice is an often underrated, but highly strategic, brand asset that can be instrumental to your brand's impact.
Look no further than Oscar, who's emphasis on the short & sweet is a welcome change to the inscrutable world of health insurance, and a core part of its brand promise to simplify it.
With plain English statements and telegraphic design, Oscar is not only easy to understand but literally "spells out" how it's making its health insurance as attentive and responsive as other businesses we know and love.
What makes this voice authentic, in addition to refreshing, is that it is not confined to ads or marketing materials. You will also experience it in conversations with customer service, billing statements and email updates. Better yet, it is almost always used in conjunction with new apps, programs and manuals that are just as easy to use as their smart, easy-to-read captions suggest.
With this in mind, two things further distinguish Oscar's voice from that of other brands:
First, the Oscar voice is used to improve your actual experience- making it easier to choose a plan, get questions answered, find and talk to a doctor, make a payment, etc. Second, Oscar's is a voice that is all about using the fewest possible words, using language as yet another proof-point to the experience they promise.
