NAMING A PREDICTIVE MOBILITY SERVICE FOR NEXT GEN. FLEETS
What We Did
The Work
The challenge:
Create a brand name and voice that could embody the digital, data, and technological innovation synonymous with the Fleet Mobility industry. At the same time, the name would also need to work across multiple trademark classes, regions, and languages, and bring to bear the reliability and scale equated with Goodyear.
The new name:
ANDGO
by Goodyear
Why it works:
We explored a range of evocative to abstract names to build on the brand "supercharger" essence and "partner" mentality.
AndGo emerged a clear winner for its congeniality, simplicity and instant meaning. In just 2 words / 2syllables that the entire world can say and recognize, it manages to evoke a vision of dynamic teamwork, progress and positive, accelerated outcomes.
See it in action at AndGoNow.com
Owler Hook:
A counterpoint to all the trendy, made up names in the market, AndGo conveys purpose and simplicity in an otherwise young and messy market. It gives the brand the permission it needs to play in high tech/data space outside the conventional purview of Goodyear and tires, while reenergizing Goodyear brand. And like, [Amazon] Alexa conditional endorsement strategy, it benefits from the “backed by Goodyear”pairing, but is also strong enough to stand alone.
