Packed with power

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The challenge:

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SAP developed a flagship product for collecting & analyzing big data.
They wanted a name commensurate with its expected power, and role in the overall portfolio.

The new name:

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‍SAP VORA

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Why it works:

‍This name needed to feel groundbreaking and evocative of something mighty— even voracious—in its ability to accurately field, process and re-distribute vast amounts of information at unmatchable speeds. It’s powerful, with a strong V and two open vowels to suggest unlimited capacity.  

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Owler Hook:
The SAP portfolio is laden with complex, Descriptive names. To succeed, this name had to be short, help position the product, and stretch across extensions. Today, SAP VORA stands out as one of the few SAP sub-brands that is distinct, sustainable and well-liked.

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